Sellora International

Date

22 Feb, 2023

Client

FInna Decor

Category

Development | Design

Location

New York, USA

Finna Décor, an online dropshipping store specializing in high-end home décor and kitchen appliances, sought a sophisticated and intuitive e-commerce platform to effectively serve customers across the USA, UK, Australia, Canada, Germany, and parts of Europe. As they operate solely online, their website needed to function as a seamless digital storefront, allowing customers to browse products effortlessly without confusion or navigation issues.

Challenge & Solution

Challenges

Finna Décor needed a premium, intuitive e-commerce platform to support international customers. Key challenges included creating a seamless user experience, integrating customer accounts, ensuring smooth checkout, and securing reliable dropshipping partners without a physical warehouse.

Solution
  • Premium Shopify Store:
    Developed a responsive, visually refined Shopify store with clear product categorization and mobile-first design.
  • Branded Identity:
    Created a storytelling logo, brand color palette, and tagline to reflect Finna Décor’s luxury aesthetic.
  • Customer Account System:
    Enabled optional profile creation for tracking purchases and collecting emails for engagement.
  • Streamlined Checkout:
    Integrated one-page checkout with Shopify Payments, PayPal, Stripe, and Apple Pay. Added seasonal discounts and gift card features.
  • Supplier & Fulfillment Integration:
    Partnered with ZenDrop, CJ Dropshipping, and Eprolo for direct, automated shipping and quality product sourcing.
  • SEO & Growth Strategy:
    Applied SEO tactics, social media ads, and retargeting campaigns to build brand visibility and boost sales.

Our Process

How was it done
  • Client Discovery:
    Aligned closely with Finna Décor’s brand vision and audience to define goals and features.
  • Branding & UI/UX:
    Built a stylish, high-end storefront with intuitive navigation and fast loading speed.
  • Checkout Optimization:
    Created a frictionless payment experience and enabled multi-currency support.
  • Supplier Setup:
    Integrated trusted dropshipping partners with automated fulfillment and tracking.
  • Marketing & SEO:
    Implemented keyword-rich product listings, social media campaigns, and email automation.

Result Driven

With the help of our expertise and the clear outlined Requirement from Client helped us make this project a success. Finna now operates as a premium home decor ecommerce store providing minimal to luxurious decoratives and accessories