- Development
Date
27 Feb, 2024
Client
Cosmetic & Beauty
Category
SEO & Digital Marketing
Location
Kathmandu, Nepal
Voomi Skincare, a luxury skincare brand, faced low organic traffic, poor keyword visibility, and underperforming content across Nepali markets. The brand also lacked proper digital tracking and automation tools to support customer retention and engagement.
Challenge & Solution
Challanges
Voomi Cosmetics needed a digital solution regarding rebranding and organic traffic. From our thorough research, we sorted out the challenges and come up with a perfect solution.
Solution
- SEO Strategy Overhaul:
Conducted full SEO audit and implemented high-ranking, niche-relevant keywords across product pages and blogs. - Technical SEO Fixes:
Improved site speed, mobile responsiveness, and fixed indexing issues that hindered search visibility. - Content Optimization:
Rewrote product descriptions, landing pages, and blog content with keyword-rich, audience-focused copy. - Email & Retargeting Funnels:
Set up email sequences for cart recovery, product recommendations, and loyalty campaigns using Klaviyo. - Analytics & Reporting:
Integrated Google Analytics 4, Meta Pixel, and Search Console for real-time tracking of performance metrics.
- Branding
- SEO
- Media Management
Our Process
How was it done
- Audit & Keyword Research:
Analyzed current site performance, researched competitor gaps, and built a custom keyword map. - On-Page Optimization:
Optimized meta tags, image alt texts, internal linking, and page structures for better SERP rankings. - Content Strategy Execution:
Deployed weekly blog content, seasonal campaign pages, and SEO-focused product storytelling. - Automation Setup:
Built customer journeys for lead nurturing, post-purchase engagement, and VIP loyalty tiers. - Performance Tracking:
Installed robust analytics dashboards for organic traffic, bounce rate, and conversion insights
Result Driven
With proper content management, audience retargeting, on-page and off-page SEO, Sellora successfully managed to increase the organic reach for Voomi giving voomi a better online visibility.
- Organic traffic increased by 3.5x within 90 days
- Over 60 keywords ranked on the first page of Google
- Email automation generated a 22% uplift in returning customers
- Bounce rate reduced by 38%, increasing site engagement and time-on-page